Public Relations, put simply, is the ability to create press coverage for a client by having their brand, product or service mentioned in the media.
Youwez Agency is a full-service PR company with specialist capability in media exposure and social influencer collaborations. Unlike other PR agencies, we believe that getting your name out there starts from the ground up.
Innovative and creative communications solutions that move people to think and act. Be guided by our proven expertise and deep understanding of traditional and new media to better connect with your audience.
Benefits of Digital PR Services
01 Improved Brand Coverage
02 Higher Search Engine Ranking
03 More Links and Conversions to Your Website
04 Long Term Brand Recognition among your Target Audience
Before devising the best digital PR strategy for your brand, our expert team will identify your company’s business objectives and goals. We don’t see any merit in implementing a strategy unless it positively contributes to what the company seeks to achieve. Here is our digital PR process to help build your brand awareness in the long run.
We like to know about the digital behaviour of your audience before devising an effective digital PR strategy for your business. Where does the potential customer consume information online? What formats do they prefer? How can we reach them? The more we know about the behaviour of your audience, the more effective our digital PR strategy will be.
Once we know about the digital behaviour of your audience, we need to know about your business goals. What does your business want the audience to do with the digital PR efforts? Do you want to educate or inspire the audience? If not, do you want the audience to take specific action? We need to know about your goals to devise the right PR strategy for your brand.
Once we know what you want from the digital PR strategy, we need to know how to involve the audience in our PR efforts. What type of content do we need to offer the audience to engage them?
Your audience may have their preferences when it comes to consuming information – whether it’s email, social media or push notifications. We need to communicate with your target audience right where they consume online information. If not, your audience won’t see the message no matter how relevant it is.
Digital PR is effective compared to traditional PR because the former can be comprehensively measured. This makes it easier to know if your digital PR strategy is having the desired effects.
We make sure to use the existing data to advance your digital PR strategy. That’s why we are considered to be one of the best digital PR teams in Melbourne. You can rely on our expertise to plan and execute an effective digital PR strategy for your brand.